Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Lafayette sells mostly through Airbnb, Vrbo and Booking.com. STR pricing here works backwards from the event calendar. We load Mardi Gras dates, Festival International, the Breaux Bridge Crawfish Festival, Festivals Acadiens et Creoles and the LSU home schedule as soon as they are confirmed, then add two-night minimums and premiums. Night games, rivalry games and SEC matchups get extra uplift. Between events, midweek business travellers and medical visitors help fill gaps with shorter minimums.
Airbnb leads for festival-goers and football groups, while Vrbo attracts families and larger parties booking whole homes for game weekends. Booking.com and Expedia matter for hotels and business travellers along I-10. Festival and game-day minimums must match on every channel, otherwise a single Saturday sneaks through on one of them; listings should say how far the stages or Tiger Stadium tailgates are on foot.
The full service is described on our other ota optimization page; this page covers how it applies in Lafayette.