An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, shown next to the same figures for comparable listings. It is used to test a purchase, an arbitrage lease or a new listing before money is committed, and to set revenue targets for a live listing.
Demand drivers in Lafayette: Festival International de Louisiane; LSU football at Tiger Stadium; Mardi Gras celebrations; Cajun and Zydeco music and the Atchafalaya Basin. Typical guests: Festival-goers and LSU fans on 2 to 3 night stays around downtown Lafayette, the Oil Center and Baton Rouge near campus. Where the work starts: Event-driven premiums stacking festivals and game days, two-night weekend minimums, and midweek pricing through a soft high-summer lull.
STR pricing here works backwards from the event calendar. We load Mardi Gras dates, Festival International, the Breaux Bridge Crawfish Festival, Festivals Acadiens et Creoles and the LSU home schedule as soon as they are confirmed, then add two-night minimums and premiums. Night games, rivalry games and SEC matchups get extra uplift. Between events, midweek business travellers and medical visitors help fill gaps with shorter minimums.
The full service is described on our airbnb revenue forecast page; this page covers how it applies in Lafayette.