An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Lafayette: Festival International de Louisiane; LSU football at Tiger Stadium; Mardi Gras celebrations; Cajun and Zydeco music and the Atchafalaya Basin. Typical guests: Festival-goers and LSU fans on 2 to 3 night stays around downtown Lafayette, the Oil Center and Baton Rouge near campus. Where the work starts: Event-driven premiums stacking festivals and game days, two-night weekend minimums, and midweek pricing through a soft high-summer lull.
STR pricing here works backwards from the event calendar. We load Mardi Gras dates, Festival International, the Breaux Bridge Crawfish Festival, Festivals Acadiens et Creoles and the LSU home schedule as soon as they are confirmed, then add two-night minimums and premiums. Night games, rivalry games and SEC matchups get extra uplift. Between events, midweek business travellers and medical visitors help fill gaps with shorter minimums.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Lafayette.