Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Chattanooga sells mostly through Airbnb, Vrbo and Booking.com. Short-term rental revenue management in East Tennessee revolves around events and seasons. In Knoxville, we load every Vols home game at schedule release with two-night minimums and opponent-based premiums. In Chattanooga, we price Ironman, Riverbend and climbing events, and set weekend premiums for downtown and North Shore homes. Winter needs firm floors and weekly stays rather than discounts that undercut spring and autumn positioning.
Airbnb leads for leisure and group stays, Vrbo works for family-sized homes, and Booking.com and Expedia carry hotel demand from road-trippers heading to the Smokies. We keep parity, push Airbnb visibility for football weekends, and highlight walkability and stadium distance in titles.
The full service is described on our other ota optimization page; this page covers how it applies in Chattanooga.