Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Death Valley: Death Valley National Park; Las Vegas road trips; Dark-sky stargazing; International summer heat tourism. Typical guests: International and domestic road-trippers on 1 to 2 night stays, mostly in gateway towns. Where the work starts: Winter and spring premiums, road-trip one-night pricing, and summer floors.
Hotels and motels around Death Valley sell mostly to independent road-trippers and tour operators, with very little corporate business. We price against park lodge availability, follow the Las Vegas event calendar that feeds weekend road trips, and hold allotments for European and Asian tour operators who book the summer heat season. Winter holidays and spring bloom periods need minimum stays on Saturdays, while summer rates should stay steady instead of collapsing midweek.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Death Valley.