Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Cody sells mostly through Airbnb, Vrbo, Booking.com and Expedia. Short-term rental revenue in Cody depends on how well you handle the one and two night guest. We set a two-night minimum for peak weekends, allow single nights only where they fill an orphan gap, and push arrival-day pricing for the Cody Stampede and rodeo nights. Cabins on the North Fork can carry larger premiums than town homes in July, but need deeper discounts and longer minimums from late October onward.
Booking.com and Expedia carry a large share of international Yellowstone itineraries, often booked months ahead as part of a loop through the parks. Airbnb and Vrbo matter more for families wanting kitchens and space. We keep cancellation policies tighter in July and August, when late cancellations are hard to rebook, and make sure every listing states its drive time to the East Entrance.
The full service is described on our other ota optimization page; this page covers how it applies in Cody.