Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Bellingham sells mostly through Airbnb, Vrbo and Booking.com. Short-term rental revenue management in Bellingham means running two base prices, not one. Ski cabins need their highest floors on snow weekends and loose midweek rules, while Fairhaven and downtown homes earn most in summer. We watch the Canadian dollar because a weaker loonie softens BC weekend pickup, and we lift dates around WWU commencement and move-in as soon as the university publishes them. Snow reports also matter: a big storm can justify late price increases on unsold Baker weekends.
Airbnb and Vrbo carry most cabin and house demand, especially for Glacier stays booked by groups. Booking.com matters more than in many US small cities because BC travellers use it heavily. We keep rate parity, show prices clearly in US dollars, and highlight ferry or ski distance in titles so guests filtering by trip purpose find the listing first.
The full service is described on our other ota optimization page; this page covers how it applies in Bellingham.