Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Ann Arbor sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder for medical and academic stays. Ann Arbor short-term rental revenue is unusually concentrated. We load every home football Saturday as soon as the schedule is released, with 2-night minimums for whole homes near campus and premiums scaled to the opponent and homecoming. Graduation weekend gets similar treatment. Outside those dates, we target 30-plus-night stays for Michigan Medicine patients, visiting faculty and researchers, which suit the city's restrictions on non-owner-occupied homes.
Airbnb leads for whole-home football and graduation stays, Booking.com and Expedia help hotels reach visiting families, and Vrbo works for larger alumni groups. Furnished Finder is useful for medical and academic stays of a month or more. We keep parity and focus OTA promotions on winter weekends.
The full service is described on our other ota optimization page; this page covers how it applies in Ann Arbor.