Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Jacksonville sells mostly through Airbnb, Vrbo and Booking.com. Airbnb strategy in Northeast Florida starts with location. St. Augustine homes are priced for Nights of Lights weekends and spring, Amelia Island for upscale summer weeks and the Concours, and Jacksonville Beach for Players Championship week and summer. Hurricane season needs floors and flexible policies, while snowbirds can fill winter with monthly stays.
Airbnb and Vrbo lead for homes and condos, Booking.com and Expedia for hotels and inns, especially during Players week. Many historic district bed and breakfasts sell direct, so parity matters. We use OTA promotions mainly during the late summer storm season.
The full service is described on our other ota optimization page; this page covers how it applies in Jacksonville.