Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Boise sells mostly through Airbnb, Vrbo and Booking.com. Short-term rental revenue management in Boise looks like a city strategy: weekday business stays, Boise State football weekends, Treefort and a relocation market that rewards 30 to 90 night rate cards. Sun Valley looks like a ski resort strategy: holiday weeks loaded months ahead, long minimums, snow-aware pricing and floors that protect the slack seasons. We never apply one curve to both, and we price Ketchum's summer with the same care as its winter.
Airbnb and Booking.com cover Boise leisure and business stays, while Vrbo is important for Sun Valley condos and homes booked by ski families. Mid-term relocation guests in Boise often book through Airbnb monthly search. We keep parity across channels and use channel-specific stay rules for ski weeks.
The full service is described on our other ota optimization page; this page covers how it applies in Boise.