Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Charleston sells mostly through Airbnb, Vrbo and Booking.com. Short-term rental revenue management in Charleston depends on location type. Peninsula homes earn most in spring and autumn, so we set wedding-weekend minimums, festival pricing and premiums for walkability. Beach homes earn most in summer, so we use weekly pricing with discount ladders for seven, ten and fourteen night stays. Hurricane season calls for flexible policies in September rather than heavy discounts across the whole month.
Airbnb leads for peninsula homes and groups, Vrbo is strong for beach-island weekly stays, and Booking.com and Expedia matter for hotels and inns. We keep parity, use Vrbo for family weeks and highlight walkability, porches and beach access in listing titles.
The full service is described on our other ota optimization page; this page covers how it applies in Charleston.