Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Hocking Hills sells mostly through Airbnb, Vrbo and Booking.com. Airbnb revenue in Hocking Hills depends on how well midweek is handled. We hold weekend rates with two-night minimums, especially in October, and price hot tubs, treehouse designs and seclusion as premiums. From Sunday to Thursday we use orphan-night discounts, stay-three-pay-less offers and messaging aimed at remote workers and retirees. The Winter Hike weekend is priced individually rather than left as ordinary January demand.
Airbnb leads for couples' cabins and treehouses, Vrbo brings families and groups, and Booking.com picks up last-minute weekenders. Many cabin companies also sell direct. We keep parity and use OTA promotions for midweek and early spring rather than weekends.
The full service is described on our other ota optimization page; this page covers how it applies in Hocking Hills.