Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Norman: Oklahoma Sooners football at Gaylord Family Oklahoma Memorial Stadium; University of Oklahoma graduation and campus events; Lake Thunderbird recreation; Oklahoma City event spillover. Typical guests: Sooners fans and alumni on game weekends, university families, and Oklahoma City event visitors. Where the work starts: Opponent-tiered game pricing, graduation premiums, and winter floors.
Norman hotels compete with Oklahoma City properties for football fans and with the university for meeting space. Game weekends support high rates and minimum stays, while weekdays depend on university business, the National Weather Center, conference hotel groups and guests of the Riverwind Casino. We set group displacement rules for football dates, include Moore and south Oklahoma City hotels in the comp set and use softball and spring event demand to lift early summer.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Norman.