Hotel revenue management outsourcing means an external team takes over the revenue manager role: daily rate and inventory decisions, restrictions, forecasting, distribution and reporting. You keep control of the hotel and see every decision; the work, the tools and the expertise are provided for a monthly fee instead of a salary.
Demand drivers in Norman: Oklahoma Sooners football at Gaylord Family Oklahoma Memorial Stadium; University of Oklahoma graduation and campus events; Lake Thunderbird recreation; Oklahoma City event spillover. Typical guests: Sooners fans and alumni on game weekends, university families, and Oklahoma City event visitors. Where the work starts: Opponent-tiered game pricing, graduation premiums, and winter floors.
Norman hotels compete with Oklahoma City properties for football fans and with the university for meeting space. Game weekends support high rates and minimum stays, while weekdays depend on university business, the National Weather Center, conference hotel groups and guests of the Riverwind Casino. We set group displacement rules for football dates, include Moore and south Oklahoma City hotels in the comp set and use softball and spring event demand to lift early summer.
The full service is described on our outsourced revenue management for hotels page; this page covers how it applies in Norman.