Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Norman sells mostly through Airbnb, Vrbo and Booking.com. In Norman, revenue depends on pricing six or seven home Saturdays correctly and then keeping the rest of the year from drifting. We tier every Sooners home game by opponent and conference status, set multi-night minimums and adjust once kickoff times are announced. Spring events and the softball tournament in June get their own premiums. From December to February we shorten stays, court visiting faculty and Weather Center guests, and avoid deep discounts that reset guest expectations.
Airbnb leads for football groups and longer academic stays, Vrbo attracts families for graduation and the softball tournament, and Booking.com brings I-35 drivers and visiting fans who compare apartments with Oklahoma City hotels. We keep parity, name the walk to Campus Corner or the stadium in titles, and use Booking.com visibility tools to fill winter weekdays.
The full service is described on our other ota optimization page; this page covers how it applies in Norman.