Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
San Diego sells mostly through Airbnb, Vrbo and Booking.com. San Diego Airbnb pricing begins with licence type. Whole-home licence holders should maximise high-value nights, using weekly minimums in summer at the beach, short minimums in winter and event premiums for Comic-Con and the County Fair. Home-share hosts can price more dynamically around conventions and Padres games. Owners without a whole-home licence often do better with 30-plus-night furnished rentals for Navy, biotech and university guests, which need a different rate structure.
Vrbo is strong for beach homes booked by families for a week, Airbnb leads for couples and smaller groups, and Booking.com and Expedia carry most hotel and international demand. Furnished Finder helps mid-term rentals for Navy and medical stays. We keep parity across short-stay channels and name the nearest beach or venue in every title.
The full service is described on our other ota optimization page; this page covers how it applies in San Diego.