Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Madison sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder for corporate stays. Airbnb pricing in Madison comes down to a handful of very valuable weekends and a lot of steady weekdays. Primary-residence rules mean many hosts have limited nights to sell, so we steer those nights toward football Saturdays, commencement and Ironman rather than spending them cheaply in February. Separately, furnished mid-term stays for Epic trainees and visiting faculty can fill the gaps without using the short-stay allowance in the same way.
Booking.com and Expedia serve parents and alumni booking hotel rooms for game days, while Airbnb and Vrbo capture families wanting a house near campus. Furnished Finder brings corporate and medical stays of a month or more. We keep a single rate logic across channels, adjust minimum stays per channel, and make sure Camp Randall and Capitol distances are stated consistently.
The full service is described on our other ota optimization page; this page covers how it applies in Madison.