An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, shown next to the same figures for comparable listings. It is used to test a purchase, an arbitrage lease or a new listing before money is committed, and to set revenue targets for a live listing.
Demand drivers in Madison: Badgers football at Camp Randall Stadium; University of Wisconsin commencement and move-in; The Dane County Farmers' Market on the Capitol Square; Ironman Wisconsin. Typical guests: Alumni and visiting parents plus Epic Systems corporate visitors on 2 to 3 night stays near campus, downtown and the isthmus lakes. Where the work starts: Game-day and graduation premiums with two-night football minimums, corporate weekday demand tied to Epic in Verona, and midweek pricing between event weekends.
Airbnb pricing in Madison comes down to a handful of very valuable weekends and a lot of steady weekdays. Primary-residence rules mean many hosts have limited nights to sell, so we steer those nights toward football Saturdays, commencement and Ironman rather than spending them cheaply in February. Separately, furnished mid-term stays for Epic trainees and visiting faculty can fill the gaps without using the short-stay allowance in the same way.
The full service is described on our airbnb revenue forecast page; this page covers how it applies in Madison.