Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Kanab sells mostly through Airbnb, Vrbo, Booking.com and Expedia. Kanab guests move fast, so the STR game is minimising gaps between one to three-night stays. We use orphan-gap pricing, flexible check-in days and short minimums outside peak, then hold two-night rules in spring and autumn. The Wave lottery creates an unusual pattern: guests extend day by day while they try their luck, so last-minute extension pricing matters. Hot tubs, garages for gear and space for vehicles earn premiums.
Booking.com and Expedia matter far more here than in most small towns, because international visitors plan Grand Circle itineraries through them. Airbnb and Vrbo dominate for families and groups in whole homes. We keep minimum stays consistent across channels, highlight drive times to each park, and make sure check-in instructions work for late arrivals after a long day on the road.
The full service is described on our other ota optimization page; this page covers how it applies in Kanab.