Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Glenwood Springs sells mostly through Airbnb, Vrbo, Booking.com and Expedia. In Glenwood Springs, Airbnb revenue depends on the summer weekend rate and on not giving away winter. We set firm Friday and Saturday rates with two or three night minimums in summer, highlight walking distance to the hot springs, and use weekday discounts for road trippers on I-70. In ski season we price against Aspen and Snowmass lodging, not against other Glenwood listings alone, so the drive becomes a saving rather than a drawback.
Airbnb and Vrbo lead for homes, while Booking.com and Expedia matter far more here than in many mountain towns, because I-70 travellers book hotels and motels on the road. We keep parity across all four and use mobile and last-minute visibility tools for weekday transit demand.
The full service is described on our other ota optimization page; this page covers how it applies in Glenwood Springs.