Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
San Francisco sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder. Strategy here is about spending the 90 un-hosted nights wisely. We assign them to Dreamforce, Fleet Week, Outside Lands and other compression dates, and use hosted stays or 30-plus-night rentals the rest of the year. Mid-term guests include relocating tech employees, visiting researchers and medical staff near UCSF, who value furnished homes with proper workspaces. A clear monthly rate card on Furnished Finder and Airbnb fills those gaps.
Booking.com and Expedia lead for hotels and international travellers, Airbnb drives hosted stays and mid-term rentals, and Vrbo matters far less in the city than in resort markets. Furnished Finder is useful for 30-plus-night stays. We keep rates aligned and highlight transit access and neighbourhood microclimate in listings.
The full service is described on our other ota optimization page; this page covers how it applies in San Francisco.