Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in San Francisco: Dreamforce and Moscone conventions; Fleet Week and Outside Lands; Tech corporate and relocation travel; Wine-country trips to Napa and Sonoma. Typical guests: Conference attendees and tech travellers midweek, international leisure guests on 3 to 5 night stays, and 30-plus-night relocations. Where the work starts: Convention-week premiums, mid-term rate cards under the city's 90-night un-hosted cap, and neighbourhood benchmarks from the Mission to the Marina.
Hotels in the city depend heavily on convention and corporate business, which recovered more slowly than leisure. We track the Moscone calendar closely, protect citywide convention dates with minimum stays and limited discounting, and build separate fences for negotiated corporate, group and leisure transient segments. Comp sets should reflect walking distance to Moscone and Union Square, not just star rating.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in San Francisco.