Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Denver sells mostly through Airbnb, Vrbo and Booking.com. In the mountains, we set weekly minimums at Christmas and New Year, four-night minimums in peak ski weeks, and gap rules for orphan nights between bookings. Summer brings shorter stays and festival weekends. In Denver, primary-residence rules mean many hosts rent part-time, so we target concert weekends, conventions and corporate weekdays when the home is available.
Vrbo leads for family ski homes and condos, Airbnb for Denver city stays and smaller mountain units, and Booking.com and Expedia for hotel-style lodging and international skiers. We keep cancellation terms firm for holiday weeks and advertise distance to lifts, shuttle access and hot tubs clearly.
The full service is described on our other ota optimization page; this page covers how it applies in Denver.