Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Killington sells mostly through Airbnb, Vrbo and Booking.com. Killington STR pricing should be built around the holiday calendar and snowfall. We set Christmas, New Year and Presidents' week rates a year ahead with five to seven-night minimums, use two-night weekend minimums through the season, and lift rates for powder days. Midweek in January can be soft, so we add ski-week discounts. Hot tubs, ski lockers and shuttle access are major differentiators.
Vrbo and Airbnb lead for condos and ski homes, with Vrbo strong for family holiday weeks. Booking.com matters for lodges and hotels, especially for Canadian and international guests. We keep holiday minimums consistent across channels, refresh photos for each season and highlight shuttle routes, parking and distance to lifts.
The full service is described on our other ota optimization page; this page covers how it applies in Killington.