Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Hershey sells mostly through Airbnb, Vrbo and Booking.com. For Airbnb near Hershey, the event calendar matters as much as the season. We set summer weekends with two-night minimums, add concert and hockey premiums on specific nights, and price Candylane weekends close to summer peaks. Larger homes for multi-family trips earn a premium. Weekday pricing in Harrisburg follows the legislative calendar and medical visitors near Penn State Health Milton S. Hershey Medical Center.
Booking.com and Expedia are important for hotels and families comparing park packages, while Airbnb and Vrbo lead for larger homes and multi-family stays. We keep parity, list park distance clearly and avoid discounting concert and holiday dates on any channel.
The full service is described on our other ota optimization page; this page covers how it applies in Hershey.