Hotel revenue management outsourcing means an external team takes over the revenue manager role: daily rate and inventory decisions, restrictions, forecasting, distribution and reporting. You keep control of the hotel and see every decision; the work, the tools and the expertise are provided for a monthly fee instead of a salary.
Demand drivers in New River Gorge: Whitewater rafting on the New and Gauley rivers; Bridge Day and its BASE-jumping crowds; Rock climbing on the Nuttall sandstone; New River Gorge National Park, the nation's newest. Typical guests: Adventure travellers from Washington, Ohio and the Carolinas on 2 to 3 night stays around Fayetteville and Lansing. Where the work starts: Single-day Bridge Day surge pricing, Gauley-season weekend premiums, and midweek discounting through a quiet mountain winter.
Hotels and resorts around the gorge compete with outfitter-run resorts that bundle rafting, lodging and food. Segments include adventure travellers, scout groups, corporate retreats and event visitors. We protect Bridge Day and Gauley Season weekends from discounted groups, package rafting and climbing with stays and set midweek rates for corporate retreats.
The full service is described on our outsourced revenue management for hotels page; this page covers how it applies in New River Gorge.