Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in New River Gorge: Whitewater rafting on the New and Gauley rivers; Bridge Day and its BASE-jumping crowds; Rock climbing on the Nuttall sandstone; New River Gorge National Park, the nation's newest. Typical guests: Adventure travellers from Washington, Ohio and the Carolinas on 2 to 3 night stays around Fayetteville and Lansing. Where the work starts: Single-day Bridge Day surge pricing, Gauley-season weekend premiums, and midweek discounting through a quiet mountain winter.
Hotels and resorts around the gorge compete with outfitter-run resorts that bundle rafting, lodging and food. Segments include adventure travellers, scout groups, corporate retreats and event visitors. We protect Bridge Day and Gauley Season weekends from discounted groups, package rafting and climbing with stays and set midweek rates for corporate retreats.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in New River Gorge.