Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in The Berkshires: Tanglewood, the Boston Symphony's summer home; Autumn foliage across the Berkshire hills; MASS MoCA and the Clark Art Institute; Jacob's Pillow dance and the Norman Rockwell Museum. Typical guests: New York and Boston culture travellers on 2 to 3 night weekend and week-long stays around Lenox, Stockbridge and North Adams. Where the work starts: Concert-weekend and foliage premiums, two- and three-night minimums during Tanglewood, and shoulder-season rates that fill the deep mud-season lulls.
Berkshire hotels, inns and resorts sell to culture travellers, wedding parties, spa guests and college visitors. We separate comp sets for Lenox resorts, Williamstown hotels and South County inns, protect Tanglewood and foliage weekends from early group blocks, and push weddings and corporate retreats into June and September. In winter and spring, spa and dining packages lift midweek occupancy.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in The Berkshires.