Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Oklahoma City: Thunder home games and Bricktown events; State Fair and conventions; Broken Bow and Beavers Bend cabins; Dallas weekend drive-up demand. Typical guests: Event travellers in the city, Texas families on 2 to 3 night cabin stays. Where the work starts: Event premiums in the city, weekend cabin pricing with hot-tub positioning, and midweek floors.
Oklahoma City hotels mix energy and government corporate travel, convention groups at the new convention centre, and event demand from the Thunder and WCWS. We price weekdays against corporate demand, set event premiums early, and manage group blocks with displacement analysis on game nights. The comp set should be split by downtown, Bricktown and the airport corridor, since each reacts differently to events.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Oklahoma City.