Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Lancaster: Amish Country farm tours and buggy rides; Sight and Sound Theatres; The Strasburg Rail Road; Central Market and Kitchen Kettle Village. Typical guests: East Coast families and church tour groups on 2 to 3 night stays around Lancaster city, Bird-in-Hand and Strasburg. Where the work starts: Show-schedule-driven demand around Sight and Sound, weekend minimum stays, and farm-stay positioning that sells the rural setting.
Lancaster hotels depend on motorcoach tours, church groups, families and weekend leisure. We manage group blocks around Sight and Sound's schedule, use length-of-stay controls on peak weekends and price Christmas show weekends separately. The Route 30 and Route 340 corridors form the natural comp set.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Lancaster.