Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Fort Lauderdale: Fort Lauderdale International Boat Show; Cruise departures from Port Everglades; Winter snowbird season; Palm Beach polo and equestrian season. Typical guests: Cruise passengers on 1 to 2 night stays, snowbirds on monthly stays, and families on week-long beach stays. Where the work starts: Pre-cruise night pricing, monthly winter rate cards, and vacation-rental registration compliance.
Hotels in Fort Lauderdale and Palm Beach sell to cruise passengers, snowbirds, boat show exhibitors and corporate travellers. We use park-and-cruise packages, manage boat show and spring training compression, and fence corporate rates. Comp sets should separate beach resorts, downtown business hotels and port-area properties, since each serves a different guest.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Fort Lauderdale.