Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Houston: Houston Livestock Show and Rodeo; Texas Medical Center patient and family stays; Energy-sector business travel; Astros and Texans games. Typical guests: Medical travellers on 1 to 4 week stays, corporate guests midweek, and Rodeo visitors in March. Where the work starts: Medical-stay weekly and monthly discount ladders near the Medical Center, Rodeo premiums, and summer floors.
Houston hotels depend on corporate and energy travel, medical guests, conventions and events. Medical-stay rates and patient-family packages near the Medical Center deserve their own rate plans. Rodeo and major convention dates need restricted rates and minimum stays, while hurricane-season weekends benefit from local leisure packages. The comp set should be built by submarket, such as downtown, Galleria, Medical Center or Energy Corridor.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Houston.