Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Washington: National Cherry Blossom Festival; Inaugurations and national events; Congressional calendar and government travel; Museum and school-trip tourism. Typical guests: Families and school groups in spring, government and association travellers midweek, on 2 to 4 night stays in Capitol Hill, Dupont and Navy Yard. Where the work starts: Cherry-blossom and event premiums, weekday government-rate positioning, and 30-day minimum strategies where the home-sharing licence limits short stays.
DC hotels sell to government travellers at per diem rates, associations, corporate guests, conventions, school groups and leisure travellers. We set displacement rules around convention and Congressional dates, manage government rate exposure on peak dates, protect cherry blossom and inauguration inventory from early group blocks, and build comp sets by submarket, such as Downtown, Capitol Hill and Georgetown.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Washington.