Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Buffalo sells mostly through Airbnb, Booking.com, Expedia and Vrbo. Short-term rental pricing here starts with deciding which side of the market a listing serves. Homes near the state park need summer premiums from June to August, one-night stays allowed only where turnover cost is covered, and quick gap filling. Buffalo homes run on the Bills and Sabres calendars, so we add home dates the moment they are released and lift rates for neighbourhoods with easy stadium or arena access. Winter weeks get longer minimums and weekly pricing rather than deep cuts.
Booking.com and Expedia matter more here than in most US drive markets because international and tour visitors book the Falls through them. Airbnb leads for Buffalo groups and longer city stays, and Vrbo picks up families wanting a full house on Grand Island or in Lewiston. We keep rates in parity, remind guests that crossing to Canada needs a passport or approved document, and state the walking time to the park.
The full service is described on our other ota optimization page; this page covers how it applies in Buffalo.