Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Scottsdale sells mostly through Airbnb, Vrbo and Booking.com. Scottsdale pool homes earn most of their year in four months. We set event premiums for the Phoenix Open, Barrett-Jackson and Spring Training early, use monthly rate cards for snowbirds staying two to eight weeks and open next season's calendar while guests are still in town. Old Town listings price weekends for groups. In summer, we use lower floors, weekly discounts and pool heating or cooling notes rather than drastic nightly cuts.
Vrbo is strong for pool homes booked by families and golf groups, Airbnb leads for bachelorette groups and Old Town stays, and Booking.com and Expedia carry most resort and hotel bookings. Many snowbirds return directly. We keep parity, use length-of-stay discounts on Airbnb and Vrbo and highlight pools and heated spas in titles.
The full service is described on our other ota optimization page; this page covers how it applies in Scottsdale.