An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, shown next to the same figures for comparable listings. It is used to test a purchase, an arbitrage lease or a new listing before money is committed, and to set revenue targets for a live listing.
Demand drivers in Lexington: Keeneland spring and fall race meets and sales; Horse farm tours and the Kentucky Horse Park; University of Kentucky athletics and graduation; Bourbon Trail distilleries nearby. Typical guests: Racing fans and horse-industry buyers on 2 to 5 night stays, UK fans and parents, and bourbon-trail couples. Where the work starts: Keeneland and Derby-week premiums, game-weekend pricing, and sales-week rates for horse-industry buyers.
Lexington rentals earn the most when race meets, horse sales and UK schedules are loaded months ahead. Sales weeks at Keeneland behave differently from race days: buyers and consignors stay longer, book earlier and value parking, workspace and quiet. We price race meet weekends with two or three night minimums, give sales weeks their own longer-stay rates, tier football and basketball dates by opponent, and set bourbon-season weekends as a steady middle tier between the spikes.
The full service is described on our airbnb revenue forecast page; this page covers how it applies in Lexington.