An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, shown next to the same figures for comparable listings. It is used to test a purchase, an arbitrage lease or a new listing before money is committed, and to set revenue targets for a live listing.
Demand drivers in Scottsdale: MLB Spring Training in February and March; WM Phoenix Open in early February; Snowbird season from January to April; Golf and pool-home demand. Typical guests: Golf groups, snowbirds staying 2 to 8 weeks, and bachelorette groups in Old Town Scottsdale. Where the work starts: A steep winter-to-summer seasonal spread, monthly snowbird rate cards, and event premiums that begin 90 days out for pool homes.
Scottsdale pool homes earn most of their year in four months. We set event premiums for the Phoenix Open, Barrett-Jackson and Spring Training early, use monthly rate cards for snowbirds staying two to eight weeks and open next season's calendar while guests are still in town. Old Town listings price weekends for groups. In summer, we use lower floors, weekly discounts and pool heating or cooling notes rather than drastic nightly cuts.
The full service is described on our airbnb revenue forecast page; this page covers how it applies in Scottsdale.