Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Lexington sells mostly through Airbnb, Vrbo and Booking.com. Lexington rentals earn the most when race meets, horse sales and UK schedules are loaded months ahead. Sales weeks at Keeneland behave differently from race days: buyers and consignors stay longer, book earlier and value parking, workspace and quiet. We price race meet weekends with two or three night minimums, give sales weeks their own longer-stay rates, tier football and basketball dates by opponent, and set bourbon-season weekends as a steady middle tier between the spikes.
Airbnb leads for groups and couples on bourbon trips, Vrbo works well for farm cottages and families at horse shows, and Booking.com captures international buyers at the Keeneland sales who already use it at home. Hotels see strong Expedia and Booking.com volume around UK games. We keep parity and adjust cancellation terms by event, with firmer policies on race and game weekends.
The full service is described on our other ota optimization page; this page covers how it applies in Lexington.