Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Okoboji: West Okoboji, East Okoboji and Spirit Lake summer season; Arnolds Park Amusement Park; Fourth of July week on the lakes; Midwest family lake-house tradition. Typical guests: Iowa, Nebraska, Minnesota and South Dakota families and groups on weekly summer stays. Where the work starts: Saturday-to-Saturday summer weeks, holiday-week premiums, and long off-season floors.
Hotels and resorts at the Iowa Great Lakes earn most of their year between Memorial Day and Labor Day. We push minimum stays on summer weekends and holiday weeks, keep wedding and reunion blocks to dates that will not displace higher-paying transient demand, and use packages with boat rentals or attractions to fill the shoulder months. Winter revenue depends on the Winter Games weekend, fishing groups and small meetings, so floors and closures need planning.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Okoboji.