Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Miami: Art Basel in early December; Ultra Music Festival and Spring Break in March; Formula 1 Miami Grand Prix in May; Cruise departures from PortMiami. Typical guests: Groups and couples from the US Northeast, Latin America and Europe, booking 3 to 7 nights with strong Thursday to Sunday compression. Where the work starts: Event-date premiums that start early, deep seasonal spreads between winter and hurricane season, and minimum-stay rules that protect high-value weekends in Miami Beach and Brickell.
Miami hotels compete across luxury beachfront resorts, Art Deco boutique hotels in South Beach and business hotels in Brickell. Segments include leisure travellers, cruise passengers, corporate guests from Latin American headquarters and event groups. We protect event dates from discounted groups, fence rates by length of stay and booking window, and track comp sets by neighbourhood. Summer needs careful wholesale and group strategy.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Miami.