Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Prescott: The World's Oldest Rodeo over July 4; The Verde Valley wine trail through Cottonwood and Jerome; Summer cool escape from Phoenix; Whiskey Row and Courthouse Square events. Typical guests: Phoenix and Tucson couples and families on 2 to 4 night summer and wine-weekend stays near Whiskey Row, Cottonwood and historic Jerome. Where the work starts: Summer Phoenix-escape demand and rodeo-week premiums, weekend wine-country minimums, and midweek floors that hold occupancy through the mild shoulder seasons.
Prescott hotels serve Phoenix weekenders, rodeo visitors, weddings and some government and university travel. We protect rodeo week and holiday weekends from early group commitments, use summer group business to fill midweeks and track a comp set split between downtown Prescott and the Verde Valley.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Prescott.