Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Prescott sells mostly through Airbnb, Vrbo and Booking.com. Prescott Airbnb pricing follows the Phoenix calendar. We set two-night summer weekend minimums, price rodeo week as an event and add premiums for decks, views and walkability to Whiskey Row. In the Verde Valley, wine-weekend minimums and couples' packages work well. Midweek floors in spring and autumn keep occupancy steady without cutting weekend rates.
Airbnb leads for homes and cabins, Vrbo is useful for families, and Booking.com and Expedia carry hotel volume. Phoenix guests often book close in during heat waves, so last-minute pricing should stay flexible upward rather than defaulting to discounts.
The full service is described on our other ota optimization page; this page covers how it applies in Prescott.