Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Bozeman sells mostly through Airbnb, Vrbo and Booking.com. Short-term rental revenue management in Montana is about extracting full value from two short peaks. Summer homes near the parks should price weekly with strong weekdays, since guests travel between Yellowstone, Glacier and the ranches every day of the week. Ski homes need holiday weeks loaded early with long minimums and snow-aware weekend pricing. In April, May, October and November, we hold floors, accept longer stays and avoid discounting that undercuts the next peak.
Vrbo and Airbnb lead for homes and condos, with Vrbo strong among families booking Big Sky ski weeks. Booking.com and Expedia carry park-season road-trippers and international visitors to Yellowstone and Glacier. We keep parity, push Booking.com visibility in summer, and highlight park distance and ski access in titles.
The full service is described on our other ota optimization page; this page covers how it applies in Bozeman.