Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Bend sells mostly through Airbnb, Vrbo and Booking.com. Airbnb revenue management in Bend is about getting two peak seasons right and not panicking in the shoulders. Ski homes need snow-aware pricing, with late increases after big storms and premiums for hot tubs and garages. Summer homes win on river access and outdoor space. Because guests book holiday weeks months out, we load Christmas, Presidents' Day and July 4th early. In April, May and November, we hold floors and use short minimum stays instead of chasing occupancy with deep cuts.
Vrbo is strong in Bend and Sunriver for families booking whole homes for a week, while Airbnb leads for groups and shorter stays. Booking.com helps hotels and condos reach Californian and international guests. We keep parity, push Vrbo for summer weekly stays, and use Airbnb's shorter-stay visibility during the shoulder months.
The full service is described on our other ota optimization page; this page covers how it applies in Bend.