Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Indianapolis sells mostly through Airbnb, Vrbo and Booking.com. Indianapolis Airbnb pricing is driven by events. We set Indy 500 and Gen Con rates a year ahead with multi-night minimums, follow convention schedules to lift downtown rates on busy weeks and price home game weekends individually. On ordinary weeks, weekday pricing follows conventions and business travel, while weekends rely on leisure and family visits.
Booking.com and Expedia carry most hotel and convention demand, Airbnb leads for homes and the group stays Gen Con and race fans favour, and Vrbo brings families. We keep parity and avoid discounts on event weekends across every channel, including direct.
The full service is described on our other ota optimization page; this page covers how it applies in Indianapolis.