Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Vermont sells mostly through Airbnb, Vrbo and Booking.com. Short-term rental revenue management in Vermont is holiday-week management. We set five to seven night minimums for Christmas and Presidents' Day weeks, price lift-proximity and hot tubs as separate premiums, and release gap nights close to arrival. Foliage weekends use two to three night minimums. In mud season we offer weekly and monthly rates to remote workers rather than slashing nightly prices.
Vrbo and Airbnb dominate ski and family stays, with Vrbo strong for larger slope-side homes. Booking.com and Expedia matter for inns and resort hotels. We keep parity, highlight distance to the lifts, and avoid discounting holiday weeks or peak foliage on any channel.
The full service is described on our other ota optimization page; this page covers how it applies in Vermont.