Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Lincoln sells mostly through Airbnb, Vrbo and Booking.com. Short-term rental revenue management in Lincoln is a football schedule problem. We load every Husker home game as soon as the schedule is set, add two-night minimums and price each weekend by opponent, since a conference rival brings more travelling fans than a non-conference date. Graduation weekends in May and December get early premiums. Between games we price weekdays for government, university and medical travel and use weekly rates to fill summer and winter.
Airbnb leads for Husker fans and alumni groups, Vrbo captures families and larger groups booking whole homes for game weekends, and Booking.com brings visiting parents, government travellers and drive-in guests comparing hotels. We keep rates in parity, state distances to Memorial Stadium and the Capitol, and use Booking.com mobile rates on summer weekdays.
The full service is described on our other ota optimization page; this page covers how it applies in Lincoln.