Hotel revenue management outsourcing means an external team takes over the revenue manager role: daily rate and inventory decisions, restrictions, forecasting, distribution and reporting. You keep control of the hotel and see every decision; the work, the tools and the expertise are provided for a monthly fee instead of a salary.
Demand drivers in Sandusky: Cedar Point amusement park and HalloWeekends; Put-in-Bay and Kelleys Island; Kalahari and Great Wolf Lodge indoor waterparks; Lake Erie fishing and Marblehead Lighthouse. Typical guests: Ohio and Michigan families on 2 to 4 night summer stays, Put-in-Bay groups, and walleye anglers in spring. Where the work starts: Summer and HalloWeekends premiums, island weekend minimums, and long winter floors.
Hotels in this market include Cedar Point's own resorts such as Hotel Breakers, indoor waterpark resorts, island inns on Put-in-Bay and chain hotels along US 250 into Sandusky. Revenue managers should price park opening days, summer weekends and HalloWeekends as peaks, then lean on waterpark packages and school-holiday promotions through winter. Group business includes sports teams, weddings and fishing parties, and comp sets must keep park, waterpark and island properties apart.
The full service is described on our outsourced revenue management for hotels page; this page covers how it applies in Sandusky.