Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Sandusky: Cedar Point amusement park and HalloWeekends; Put-in-Bay and Kelleys Island; Kalahari and Great Wolf Lodge indoor waterparks; Lake Erie fishing and Marblehead Lighthouse. Typical guests: Ohio and Michigan families on 2 to 4 night summer stays, Put-in-Bay groups, and walleye anglers in spring. Where the work starts: Summer and HalloWeekends premiums, island weekend minimums, and long winter floors.
Hotels in this market include Cedar Point's own resorts such as Hotel Breakers, indoor waterpark resorts, island inns on Put-in-Bay and chain hotels along US 250 into Sandusky. Revenue managers should price park opening days, summer weekends and HalloWeekends as peaks, then lean on waterpark packages and school-holiday promotions through winter. Group business includes sports teams, weddings and fishing parties, and comp sets must keep park, waterpark and island properties apart.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Sandusky.