An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Indianapolis: Indianapolis 500 and Brickyard events; Gen Con; Colts and Pacers seasons; Conventions and NCAA tournaments. Typical guests: Event travellers on 2 to 4 night stays, convention attendees midweek. Where the work starts: Indy 500 and Gen Con premiums set a year ahead, and convention-calendar pricing.
Indianapolis Airbnb pricing is driven by events. We set Indy 500 and Gen Con rates a year ahead with multi-night minimums, follow convention schedules to lift downtown rates on busy weeks and price home game weekends individually. On ordinary weeks, weekday pricing follows conventions and business travel, while weekends rely on leisure and family visits.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Indianapolis.